Contents
After installing the SubscriptionFlow App from the Webflow Marketplace, open your site in the Webflow Designer, press E (or click the Apps icon in the left toolbar), select SubscriptionFlow App and click Launch app. Then follow the steps below.
- Your site needs Webflow Ecommerce with at least one product. To take real orders, checkout must be enabled on your site's Ecommerce plan.
- You need a SubscriptionFlow account. The onboarding form in Step 1 creates one for you — you do not need to sign up separately beforehand.
- To collect recurring payments, you need a payment processor connected in SubscriptionFlow — Stripe or PayPal. You choose your preference during onboarding and connect it in your SubscriptionFlow workspace. See How Billing Works for what Webflow handles and what SubscriptionFlow handles.
Step 1 -Connect Your Site and Complete the Onboarding Form
The first time you open the app, you connect your site and then complete a one-time form that creates your SubscriptionFlow workspace automatically.
1.1 Connect Your Webflow Site
On the Connect your Webflow site screen, click Authorize Webflow Access.
- Webflow's authorization page opens in a new browser tab.
- Select the site you want to connect and click Authorize App.
- You are returned to the Webflow Designer. The app panel detects the approval and continues on its own — if it does not, click I've authorized — continue.
If you click Cancel instead, a page confirms that access was not granted and that nothing was installed or changed. You can close that tab and start again whenever you are ready.
1.2 Fill in the Onboarding Form
The Set up SubscriptionFlow form collects the following information:
- Full Name: Your personal name for the account.
- Email: Where your workspace sign-in details are sent.
- Company Name: Your business name. This is used to generate your workspace address (e.g., "My Company" becomes "mycompany.subscriptionflow.com"). The form shows the address as you type.
- Password: Your account password (must be at least 8 characters).
- Currency: Your primary business currency.
- Country: Your business country location.
- Payment Processor: Stripe, PayPal or No preference.
Figure 1: Onboarding form showing all required fields for account setup
1.3 Create Workspace
After filling in all required fields, click Create workspace. This can take up to a minute. The system will:
- Validate your information
- Create your workspace account
- Generate your workspace address
- Connect your Webflow site to the workspace
You'll then see Your workspace is being set up with your unique workspace link. You'll also receive an email when it's ready. Once the countdown ends, click Copy or Open SubscriptionFlow, and log in using the email address and password you entered during onboarding.
Figure 2: Success screen showing your workspace link after the workspace is created
Step 2 -Add Product Subscription Options
Now turn your Ecommerce products into subscription products from inside the app.
- In the app's menu, open Subscriptions.
- Click Add product and choose the Webflow product you want to sell on subscription.
- Choose a Pricing type — Percentage off, Amount off, or Flat price (Flat price is only available for products without variants).
- Add one or more delivery frequencies (for example, every 2 weeks or every 1 month) and set the discount for each. The subscription price is shown next to each one.
- For a product with variants, each variant is priced from its own price, and every variant gets the subscription options.
- Click Create subscription. The app creates the matching plans in SubscriptionFlow and adds a Delivery Frequency option to the product, with a One-time choice plus each frequency.
Figure 3: Configuring a subscription option (pricing and delivery frequencies) inside the app
Step 3 -Publish Your Site and Check the Widget
The SubscriptionFlow Widget displays subscription options directly on your product pages, so customers can choose a subscription and delivery frequency while viewing a product. It's added to your site automatically the first time you add a subscription product.
3.1 Publish Your Site
Changes only reach shoppers after you publish. Click Publish in the Webflow Designer. Until then, the product shows Publish needed in the app, and changes to Synced once your site is published.
3.2 Verify the Widget
- Open the published page of a product.
- You should see a One-time purchase option and a Subscribe & Save option, with the delivery frequencies you set up under Deliver every.
- Select a frequency and add the product to the cart — the subscription price is applied automatically. When the order is placed, the customer and subscription are created in SubscriptionFlow.
Figure 4: The SubscriptionFlow Widget showing Subscribe & Save options on a product page
Step 4 -The Customer Portal (Manage Subscriptions)
The SubscriptionFlow customer portal lets your customers manage their subscriptions — pause, cancel, update, and view invoices.
4.1 Add a Link So Customers Can Find It
- In the app's menu, open Customer portal and copy Your portal address.
- In the Webflow Designer, open your Navbar and add a link labelled Manage subscription.
- Paste the portal address as the link URL and set it to open in a new tab.
- Publish your site.
4.2 How Customers Get In
When a customer's subscription is created, SubscriptionFlow emails them a link to set their password. There's no separate sign-up on the portal.
How Billing Works
Two systems are involved, and it is worth knowing which one does what.
- The first payment is taken by Webflow Ecommerce at checkout, through the payment provider connected to your Webflow site. The order completes exactly like any other Webflow order.
- The app then creates a matching subscription in SubscriptionFlow, with the first term already marked as paid and auto-renew switched on.
- Every renewal after that is billed by SubscriptionFlow, not by Webflow, using the payment processor connected to your SubscriptionFlow workspace.
What the customer does: when the subscription is created, SubscriptionFlow emails them a link to set a password for the customer portal. From there they manage the payment method used for renewals, change delivery frequency, pause, or cancel.
Removing Subscriptions and Uninstalling the App
Stop selling one product on subscription
Open Subscriptions in the app and delete that product from the list. Its Delivery Frequency option is removed. Publish your site for the change to reach shoppers.
Remove the widget from your site
When you remove the last subscription product, the app takes its storefront code off your site automatically. Publish your site to apply it. Scripts belonging to other apps are left untouched.
Uninstall the app
Go to Site settings → Apps & integrations → SubscriptionFlow App → Uninstall. Webflow revokes the app's access and removes its code from your site.
What happens to your data
Subscriptions that already exist stay in your own SubscriptionFlow workspace and keep billing normally — uninstalling the Webflow app does not cancel them. Your site's connection details are kept so that reinstalling restores your setup. To have them deleted, email support@subscriptionflow.com.
Support
For help with setup and onboarding, email onboarding@subscriptionflow.com. For anything else — billing, technical issues, or data removal requests — email support@subscriptionflow.com or reach out to the SubscriptionFlow App support team from your account dashboard.
WebflowSubscriptionsSubscriptionFlowQuick Start
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