Subscription Reminder Emails

In SubscriptionFlow, subscription reminders are designed to help you keep your customers informed about important subscription events such as renewals, expirations, and reactivations. The Subscription Reminders Emails feature ensures that subscribers receive timely notifications before and after critical dates, helping you reduce churn, encourage renewals, and reactivate expired accounts. These automated emails are triggered based on subscription lifecycle events and can be customized to match your brand voice.

With subscription reminders, you can:

• Encourage renewals on time – Remind customers before their subscription expires.

• Recover lost revenue – Send reactivation emails with options like discounts or payment confirmation.

• Provide payment transparency – Confirm payment details before renewals to reduce billing failures.

• Boost retention – Keep customers engaged and aware of upcoming subscription activity.

Instead of managing reminders manually, SubscriptionFlow automates the process through its email automation engine. This ensures that customers always receive the right message at the right time, helping you maximize revenue and improve customer experience.

The Subscription Reminders Emails section includes four key configurations:

• Subscription Reactivation – Notifies customers to reactivate expired subscriptions. Options include simple reactivation, reactivation with payment confirmation, or reactivation with a discount.

• Subscription Renewal – Reminds customers that their subscription is about to expire and prompts them to renew. Can include payment confirmation checks.

• Subscription Early Renewal – Gives customers the option to renew before the standard renewal date.

• Subscription Reminders – Allows you to configure general reminders for different subscription scenarios.

To use subscription reminders, follow the following steps:

1. Login to your SubscriptionFlow account.

2. Click on the Settings button at the top right of the webpage to open Administration Settings.

3. Select Email Notification under the email settings menu.

4. Click on the Subscription Reminders section in the top header.

   

5. Below is the list of all automated emails that exist in SubscriptionFlow emails for reminders (e.g., Reactivation, Renewal, Early Renewal, General Reminders).

   

6. For each configuration there exists an ADD button to add another suited template from the templates related to the module. 

   

    

7. Clicking on ADD will open a form where you can select the template, the email  from where you want to send the mail, emails to add in CC/BCC and recipients email. 

   

8. For each email, there exists an Edit button on the right side of the configuration row. Clicking this opens a form that allows you to edit the content of the email.

   

9. Within this form, you can choose the sender email address (configure your email to be added here), Add additional recipients to receive a copy, select a predefined template such as Subscription Reactivation or Renewal, define who should receive the notification.

   

10. To further automate the process, Automatically Send On feature schedules the email for sending it to the customers in the future. It can be sent before a deadline or after a deadline. (e.g, before in the case of subscription renewal and after incase of subscription expiration). 

    

11. Click on the Apply Conditional Filters to narrow the target audience using primary filters:

    1. Payment Method – Restrict reminders to customers using a specific payment option.

    2. Plan – Limit notifications to selected subscription plans.

    3. Primary Recipient – Choose whether the customer, billing contact, or another role should receive the email.

       

12. Click on the checkbox named Apply Secondary Conditional Filters to add advanced targeting rules, Choose from modules such as Subscriptions, Customers, or Invoices, Pick a specific field (e.g., Subscription Status, Plan Type),  Apply logic like is, is not, contains, does not contain, greater than, less than.

    

13. Click on the Add Filter button to add the secondary conitional filters. 

    

14. Click on Save button to save these settings for every sent email in the future.

    

15. To send these automated emails to your customers, click on the toggle button on the right side of the row, once enabled, a success notification will appear in the top right corner of the webpage confirming activation.