Average Order MRR

Average Order MRR refers to the average Monthly Recurring Revenue generated per order across all active subscriptions within a specific period. This metric helps businesses understand the typical value of each recurring subscription order and is especially useful in analyzing pricing strategies, customer value, and revenue trends.

Average Order MRR is calculated by dividing the total MRR by the number of active subscription orders in a given time frame. This gives a normalized view of how much revenue is expected from each customer order per month.

For example:

• If your total MRR from all subscriptions is $20,000 and you have 100 active subscription orders, then the Average Order MRR is:  

  $20,000 ÷ 100 = $200 per order
   

• If your MRR increases to $30,000 with 150 orders, then the Average Order MRR becomes:
  
  $30,000 ÷ 150 = $200 per order, showing consistency in your average subscription value.

To view your Average Order MRR report on Subscription Flow account, follow these steps:

1. Login to SubscriptionFlow and Click on ‘Reports’ from the left-hand navigation panel.

2. You will be taken to the Reports Page.

   
   

3. Under the ‘Revenue’  category, click on ‘Average Order MRR’.

    

4. This will open the Average Order MRR report page.

    

5. View the visual graphs and numerical breakdowns for Average MRR per order over time, Hover over any point on the graph to get more detailed insights for a specific date.

6. Scroll down to see individual data for each month along with total MRR, average MRR and order count for the respective month. 

    

   

7. Click on “Customize report” to apply date range filter.

    

8. To export this data, click on the ‘CSV’ button.