Churned Monthly Recurring Revenue (Churned MRR)

Churned Monthly Recurring Revenue (Churned MRR) refers to the amount of predictable monthly revenue lost due to subscription cancellations or expiration within a given period. This metric is important because it helps businesses understand the rate at which they are losing recurring revenue and to take action to reduce customer churn.

Churned MRR is calculated by summing up the monthly recurring value of all subscriptions that were cancelled or expired during a specific time frame. A high Churned MRR may indicate customer dissatisfaction, pricing issues, or product fit concerns.

For example:

• If five customers cancel subscriptions each worth $100 MRR, your Churned MRR is:
  
  5 × $100 = $500

To view your Churned MRR report on Subscription Flow account, follow these steps:

1. Login to SubscriptionFlow and Click on ‘Reports’ from the menu on the left-hand side.
   
    

2. You will be redirected to the Reports Page.

    

3. Under the ‘Revenue’ category, click on ‘Churned MRR’.

    

4. This will open the Churned MRR report page.

    

5. On this page, you can view a graph that shows MRR losses over time due to churn. Hover over points in the graph to see detailed values for specific dates.

    

6. Scroll down to see a table with breakdown of churn each month.

    

   

7. To apply date range filter click on “Customize report”.

    

8. Click ‘Export’ to download the churned data as a file.

    

9. A green message in the top right will confirm that the export is being prepared.

    

10. Click on the gear icon (Administration Settings) at the top right corner of the screen.

     

11. Select ‘Export’ from the Data Administration section.

     

12. You will be taken to the Exports page. Find the churn report and click ‘Download’.